In the first blogpost of this series we introduced you to Marta, an Italian woman who moved to Belgium and fell in love with our warm and cosy knits. Today, it’s Caroline’s turn. Contrary to Marta, Caroline was born and raised in Antwerp. She works in politics, better said as a social media manager and has been fan of LN since the early days.
“I think it was through one of Ellen’s Facebook posts. Because of that post, I bought a snood and beanie and that was it, I became addicted.” Since then, Caroline has been following LN’s journey. “I think LN Knits is one of the first brands in Belgium that became big thanks to social media and I think that’s a pretty interesting strategy.”
Something else Caroline finds interesting is the sustainability factor. “I’m pretty concerned about sustainability. That’s also why I work in politics. We have it good here and are actually leading pretty good lives, but a lot of people don’t have that yet or were born in the wrong place. I’m curious what the future will bring for us, our children and grandchildren. What I really appreciate about LN Knits, is that it thinks about that too and produces its products in a sustainable way.”
Caroline tells me that she doesn’t buy a lot of clothes in a year, but that she doesn’t mind spending more money on the clothes she does buy. “I hate it to buy something and know that somebody else has suffered for it.”
And being a social media manager herself, she can’t help but admire how Ellen has built her brand. On the one side there’s the sustainability and on the other hand there’s the fast way of communicating with fans and clients through social media. It’s a ‘slow’ product, but with very fast communication. “How the brand and story are given shape is just really clever.”
“The products are also really pretty and I think that’s important. A lot of people say “beauty is all just superficial, it’s not important” but I dare to admit that I think it is. That’s where I think that LN really succeeds, by working with pretty colours, pretty designs, from a pretty office and a pretty store with pretty people.”
So years ago Caroline bought her first snood and it’s one that she still wears every winter. The same with her bordeaux cable sweater. “Once, a couple of years ago, I won a give-away and this sweater was my prize. As you can see from the state of it, I wear it a lot!”
“From this collection, my Gold Long Lucy and Billy Bomber in Moss Green are my absolute favourites. I would wear them every day if I could!”
And Caroline explained the way she picks her clothes every season. “First I look at the colours and afterwards at the collection. When I have chosen the colours I like I start looking at the different sweaters and scarves, and make myself a wish list. At the moment, I would still like to get something in Berry Pink, maybe a Fine Filippa.”
It might be nice to add that Caroline didn’t only try on the Fine Filippa afterwards, but she also took it home. Thanks Caroline, for your time! It was nice meeting you!